About

Why is it so important to understand your Beauty type and Personal Visual Identity?

Every woman wants to feel beautiful - and true beauty always begins with harmony.
You look your best when the aesthetics you choose resonate with the visual qualities already present in your appearance. Your face and natural features carry valuable clues to your personal sense of style.

When you explore your Beauty type and receive your Personal Style Guide, you begin to understand which clothing, hairstyles, and makeup truly support and enhance your natural beauty. You’ll see how your appearance aligns with one of several visual archetypal patterns.

You’ll uncover the two core visual directions that shape your personal look and learn to recognize them in every element of your wardrobe — from tailored jackets to footwear. Colors, prints, fabrics, and silhouettes will start to make sense, because you’ll understand why they work for you.

As your wardrobe becomes aligned with your personal visual logic, everything begins to mix and match effortlessly. Getting dressed becomes intuitive, and the feeling of having “nothing to wear” gradually disappears.

Each visual archetype leaves room for creative freedom. This means you won’t lose your individuality - on the contrary, you’ll learn how to express it more consciously and authentically through style.

No more wasted time or money on clothes that don’t feel right.

The way your visual identity shows up in clothing is not dependent on trends or seasonal fashion. It’s a timeless understanding of how appearance, perception, and self-expression work together - knowledge that can support you for years to come.

Your Aesthetic DNA reflects the unique visual patterns that make you you. It’s not a rigid system, but a way to understand your personal aesthetic on a deeper, more intuitive level — simple, thoughtful, and deeply human.

When you truly understand your beauty and your personal visual identity, you begin to see yourself — and the world around you — with new clarity.

You may even fall in love with yourself all over again…
and I’m honored to be your guide on this journey of self-discovery and visual expression. 💖

Love,

Polina Rum